keyword magic tool: step-by-step tutorial 2024

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Imagine you’re a digital marketer struggling to find the right keywords that resonate with your audience. You’ve tried various tools, but nothing seems to give you that edge. Then, you discover Semrush’s Keyword Magic Tool. It’s like finding a hidden treasure in the vast sea of SEO. This tool not only simplifies keyword research but also uncovers opportunities you never knew existed. In this article, we’ll explore how to use this Semrush keyword magic tool like a pro.

So take your seat, relax, and enjoy a cup of coffee. In the next 30 minutes, you will be a master of keyword research.

What is Semrush Keyword Magic Tool?

The Semrush Keyword Magic Tool is a sophisticated tool designed for keyword research, offering an extensive database with over 25.3 billion keywords. It’s a powerful resource for anyone looking to enhance their SEO keyword research and PPC campaigns, providing a variety of functionalities to explore and analyze keywords effectively.

Is the Keyword Magic Tool Free?

Yes, the Semrush Keyword Magic Tool offers a free 7-day trial for new users to access and explore all premium features. During this free trial period, you can test the tool’s capabilities and see how it can benefit your keyword research and digital marketing efforts. It’s an excellent opportunity to experience the tool’s functionality before deciding on a paid subscription plan.

Semrush Keyword Magic Tool Top Feature

One of the great features of this tool is its extraordinary ability to organize keywords into groups and subgroups. This organization helps identify niche topics and generate ideas for PPC campaign ad groups. The tool calculates the total volume and average difficulty for each group of keywords, giving users an insight into each keyword group’s traffic potential and competitive landscape.

The Semrush keyword magic tool also automatically identifies the intent behind each keyword, categorizing them as informational, navigational, commercial, or transactional. This feature is handy for tailoring content and ads to match the user’s search intent.

Moreover, the Keyword Magic Tool allows for detailed filtering. Users can filter keywords based on various criteria such as search intent, word count, specific metrics, or language. This makes it easier to narrow down the best keyword opportunities and target them more effectively in SEO or PPC campaigns.

The tool also identifies opportunities related to SERP features. Users can find keywords that trigger various SERP features, like featured snippets, which can be particularly valuable for increasing visibility on search engine results pages.

In terms of user-friendliness, the interface is streamlined & responsive, making it easy to handle even for those relatively new to SEO and keyword research. The tool’s database and filtering capabilities are regularly updated, ensuring users can access current and relevant keyword data.

Keyword Magic Tool Key Points

Analyzing the above data, here’s a summary of the key features of Semrush’s Keyword Magic Tool: 

  • Extensive Keyword Database: Access to over 25.3 billion keywords for global keyword research.
  • Keyword Grouping: Automatic organization of target keywords into topic-specific subgroups.
  • Search Volume and Difficulty Analysis: Calculate the total volume and average difficulty for each group of keywords.
  • User Intent Identification: Automatic categorization of keywords by user intent (informational, navigational, commercial, transactional).
  • Advanced Filtering Options: Ability to filter keywords by criteria like search intent, word count, specific metrics, or language.
  • SERP Features Opportunities: Identifies keywords triggering various SERP features (like Featured Snippets).
  • Customizable Keyword Lists: Option to create and save custom keyword lists for different projects.
  • Questions-Only Filter: A specialized filter to find keywords formulated as questions.
  • Related Keywords Suggestions: Suggestions for related keywords to help build a comprehensive keyword list.
  • Export Functionality: Ability to export keyword data for further analysis.

Overall, Semrush’s Keyword Magic Tool is an invaluable asset for digital marketers, SEO professionals, and anyone interested in improving their online presence through targeted keyword research and analysis. It combines an extensive keyword database with advanced features, making it a go-to choice for comprehensive keyword research.

How To Use Semrush Keyword Magic Tool: Step-By-Step Guideline

This is the most important and exciting part of our journey. Follow all steps carefully. Now, we’ll guide you through how to use Semrush’s Keyword Magic Tool with a simple and exciting example. 

Let’s say you have a blog about “Cat,” you want to find good keywords to help more people see your blog. 

Step 1: Access the Tool

  • First, you need to log into Semrush. If you don’t have an account, you can sign up for a free trial.
  • Once logged in, find the ‘Keyword Magic Tool‘ under the ‘Keyword Research’ section.

Step 2: Enter Your Main Keyword

  • In the Keyword Magic Tool, type in a broad keyword related to your blog. For our example, you could type in “cat food.”

Step 3: Explore the Keyword Results

  • After entering “cat food,” you’ll see a list of related keywords. These are keywords that people often search for.
  • You’ll see different columns like ‘Volume,’ ‘Trend,’ ‘KD% (Keyword Difficulty),’ and more. ‘Volume’ shows how many times people search for that keyword in a month. ‘KD%’ tells you how hard it might be to rank for that keyword.

Step 4: Use Filters to Narrow Down

  • You can use filters to find more specific keywords. For example, if you want keywords that are easier to rank for, set the ‘KD%’ to a lower number.
  • You can also look for longer phrases (called long-tail keywords) by setting the ‘Word Count’ filter to a higher number. These are often less competitive.

Step 5: Look for Long-Tail Keywords

  • In our “cat food” example, you might find long-tail keywords like “best dry cat food for indoor cats” or “can kittens eat adult cat food.” These are more specific and can attract a targeted audience.

Step 6: Analyze the Keywords

  • Pick some keywords from the list that seem relevant to your blog. Look at their ‘Volume‘ and ‘KD%‘ to decide if they’re good for you. High volume and lower KD% are often good.

Step 7: Create Content Using the Keywords

  • Use these keywords to plan your blog posts. For example, if “limited ingredient cat food” is a good keyword, you could write a post with some cat food recipes.

Step 8: Track Your Progress

  • After using these keywords in your posts, you can check how well they are doing in bringing traffic to your blog. Semrush Position Tracking Feature can help you with this.

That’s an essential guide to using Semrush’s Keyword Magic Tool. Remember, finding good keywords is about understanding what your audience is searching for and how you can answer their queries with your content. Keep practicing, and you’ll get better at it!


Semrush keyword magic tool emerges as an indispensable asset for digital marketers and SEO professionals, offering a comprehensive suite of features to enhance online marketing strategies. With its vast database of over 25.3 billion keywords, the tool organizes keywords into groups and subgroups, analyzes search volume and difficulty, identifies user intent, and offers advanced filtering options. These features enable users to uncover niche topics, tailor content to user search intent, and seize opportunities to increase visibility on search engine results pages.

Overall, the Keyword Magic Tool is a powerful resource, streamlining the keyword research process and uncovering opportunities that might otherwise remain hidden. Its advanced, user-friendly, responsive interface and regular updates ensure that users can access current and relevant keyword data, making it a go-to choice for comprehensive keyword research and analysis.

FAQ: Semrush Keyword Magic Tool 

1. What is the Keyword Magic Tool?

  • The Semrush Keyword Magic Tool is a comprehensive keyword research tool. It provides grand access to a vast database of over 25.3 billion keywords. Users can enter a keyword to receive a list of related search terms organized into topic-specific subgroups.

2. Who should use this tool?

  • This tool is essential for anyone involved in digital marketing. It helps identify popular search terms among your target audience and discover niche keywords.

3. Can I use Semrush for free?

  • Yes, Semrush offers a free account with limited features, allowing 10 daily requests to the Analytics reports and the ability to track 10 keywords in Position Tracking.

4. What are the pricing plans for Semrush?

Semrush offers several pricing plans:

  • Pro Plan: Suitable for freelancers, bloggers, and in-house marketers with a limited budget. It includes basic features for SEO, PPC, and SMM projects.
  • Guru Plan: Aimed at growing marketing agencies and experienced SEO professionals. It offers advanced features like content marketing platform access and historical data.
  • Business Plan: Designed for large enterprises and agencies with extensive SEO and marketing needs. Includes all Guru features, API access, extended limits, and more.

5. What is the cost of each plan?

  • The Pro Plan is priced at around $129.95 per month.
  • The Guru Plan costs about $249.95 per month if paid annually.
  • The Business Plan is approximately $499.95 per month when paid annually.

6. Is there a trial period for Semrush plans?

7. Can I cancel or change my Semrush subscription?

  • You can cancel, downgrade, or upgrade your Semrush plan anytime.

8. Are there any discounts for annual payments?

  • Typically, annual payment options for Semrush plans offer a discounted rate (up to 17% discount) compared to monthly payments.

9. What additional features do higher-tier plans offer?

  • Higher-tier plans offer more projects, keywords to track, content marketing tools, and other advanced features like keyword cannibalization reports and increased crawl limits.

10. Can it help find low-competition keywords?

  • Yes, using the Keyword Difficulty filter.

11. Does it offer competitor keyword analysis?

  • Yes, you can analyze the keywords used by your main competitors to identify keyword gaps and opportunities for your SEO and PPC campaigns.

12. Can I filter keywords by questions?

  • Yes, there’s a questions-only filter.

13. Are the keyword results customizable?

  • Yes, using various filtering options.

14. Does it offer global keyword research?

  • Yes, it includes a global keyword database.

15. Can it aid in content ideation?

  • Yes, by filtering results by questions.

16. Is it suitable for beginners?

  • It’s powerful but may require basic SEO knowledge.

17. Can I export data from the tool?

  • Yes, to formats like. XLSX or. CSV.

18. Does it show search volume and trends?

  • Yes, including historical data.

Our Recommendation

Its remarkable ability to organize keywords into meaningful groups, identify user intent, and provide advanced filtering options simplifies the complex task of keyword research. We highly recommend integrating Semrush’s Keyword Magic Tool into your digital marketing strategy to uncover valuable keyword insights, enhance your content, and boost your online visibility.

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